Fashion Targets Breast Cancer

Fashion Targets Breast Cancer

People wearing Fashion Targets Breast Cancer T-shirts

The Iconic Fashion Targets Breast Cancer (FTBC) T-shirt is here!

#WearYourSupport

Garvan is thrilled to launch the Karen Walker designed Fashion Targets Breast Cancer t-shirt in support of Professor Chris Ormandy’s breast cancer laboratory.

The Fashion Targets Breast Cancer t-shirt, designed by Karen Walker, is now available for purchase online at THE ICONIC for $50RRP with 60% of the proceeds directly supporting Garvan breast cancer research. 

FTBC Ambassadors

Supporting this year’s innovative campaign as Ambassadors are Australian digital influencers Sara Donaldson (Harper & Harley), Eleanor Pendleton (Gritty Pretty) and Neale Whitaker (editor-in-chief, Vogue Living). They join International Ambassador, George Kotsiopoulos, and Karen Walker in raising awareness for the cause on a global scale.

The 2015 campaign aims to drive the FTBC message further than ever before, across digital and social media. We encourage all supporters of the program to:

  1. Style the FTBC t-shirt in any way you please
  2. Take a selfie
  3. Upload to your social media platforms
  4. Use #WearYourSupport and tag @FTBC_au.

Your support is vital to FTBC’s success.

On behalf of the Garvan Institute of Medical Research, THE ICONIC, and Karen Walker – thank you for helping us make this FTBC campaign the most wearable and shareable campaign yet!

FashionLab 2015

FashionLab 2015, Sydney's most fashionable fundraiser supported Fashion Targets Breast Cancer (FTBC) and Garvan's breast cancer research.  

International guest, style expert and personality Richard Reid, and MC for the night, Neale Whitaker, Editor in Chief of Vogue Living and judge on Channel Nine's The Block, provided the entertainment for a night of fashion, food and fundraising.

Guests enjoyed a fashion show showcasing designs by Carla Zampatti, the latest beauty trends from Bobbi Brown, and beautiful jewellery from Paspaley’s latest collections. 

History of FTBC

Ralph Lauren created FTBC in 1994 in memory of fashion editor Nina Hyde who died of breast cancer. The campaign has a presence in 14 countries around the world and is the fashion industry’s charity brand of choice. In Australia, the campaign has raised more than $2.7 million for breast cancer research, focusing on women under the age of 40 years.

Message of Support From Ralph Lauren

“When someone we love has cancer we are all affected - husbands, wives, mothers and fathers, sisters, brothers and friends. I look forward to many more years of successful FTBC campaigns worldwide.”

Thank You

The 2015 Fashion Targets Breast Cancer organisers wish to thank the following individuals and organisations who have supported the development of this campaign. Thank you for your belief and desire to help Garvan’s researchers bring us closer a world where breast cancer no longer claims the lives of those we cherish.

  • Karen Walker
  • THE ICONIC
  • Mark Kelly (Chair, FTBC Committee)
  • David Cohen De Lara (Photographer)
  • Paul Alexandrou (Creative Director)
  • Buzz Group
  • Bobbi Brown
  • Pullman Hotels
  • Paspaley
  • AS Colour
  • DELTA Air Lines
  • TenBucktee
  • IMG
  • Sam I Am
  • Sherlock Creative
  • Food Society
  • Chic Management
  • World Wide Printing Solutions
  • Council of Fashion Designers of America (CFDA)

The Fashion Targets Breast Cancer ® name and logo are licensed by the Council of Fashion Designers of America/CFDA Foundation, Inc, U.S.A and is soley licensed by the Garvan Research Foundation for Australia and New Zealand.

 

Fashion Targets Breast Cancer partner logos