Fashion Supports Science at FashionLab 2016
Richard Reid, Kate Beilenberg, Christine Salter and Alphie Sadsad discuss model Lucy's outfit at FashionLab
Media Release: 16 September 2016
Thursday, 15 September 2016: FashionLab 2016, hosted by the Garvan Institute of Medical Research and Young Garvan committee, sees fashion and beauty heavyweights raise funds and awareness for Garvan’s breast cancer research.
With generous support from the likes of Cue Clothing, Bobbi Brown, Delta Air Lines, Richard Reid and Paspaley, FashionLab is Sydney’s most fashionable fundraiser. All funds raised through FashionLab will support a breast cancer research project led by Garvan’s Dr Samantha Oakes.
“We have come a long way in how we diagnose and treat breast cancer. For example, in 1994, 76 of every 100 people diagnosed with breast cancer were still alive after five years. Today, 90 out of every 100 are still alive. However, 16,000 Australians, 800 of which are under the age of 40, will still be diagnosed with breast cancer and 3,000 will die from this disease this year alone. That’s why medical research is so important.
“We need new and innovative treatment options for breast cancer patients. My project aims to find a way to make breast cancer tumours think they’re sick so the immune system can be activated to attack them,” said Dr Oakes.
Throwing his support behind FashionLab 2016 and Garvan’s breast cancer research for the second year in a row is Hollywood commentator, Richard Reid.
“I’m thrilled to be back in Australia and supporting breast cancer research at the Garvan Institute through what I love most: fashion! Almost everyone has been touched in some way by cancer. So to be part of an event that is not only fun and fashionable, but makes a tangible contribution to breast cancer research, is really, really special,” said Richard.
FashionLab 2016 guests will hear about breast cancer from Dr Samantha Oakes and Jane Wiggers de Vries, a breast cancer survivor, both dressed for this special event by Cue, Paspaley and Bobbi Brown.
Jane understands the importance of breast cancer research firsthand. Jane was diagnosed with triple negative breast cancer at 24 years of age. Now 25, Jane has undergone a double mastectomy, chemotherapy and radiotherapy and is now cancer free.
FashionLab 2016 itself, a part of Garvan’s broader Fashion Targets Breast Cancer campaign, will feature; a fashion show including eight new season Summer 2016 looks from Cue Clothing, with Paspaley jewellery and Bobbi Brown makeup. Each look, sported by an IMG model, will be discussed by an expert panel; Christine Salter, Creative Director at Paspaley; Kate Bielenberg, Retail Brand Manager at Cue Clothing and Alphie Sadsad, International Pro Artist at Bobbi Brown.
Guests will leave with a fabulous FashionLab gift bag and the knowledge that they have supported Australia’s leading breast cancer researchers.
FashionLab 2016 is supported by Cue Clothing Co, Bobbi Brown, Delta Air Lines, Dion Lee, Paspaley, Richard Reid, IMG, State Custodians, Pullman Hotels, Chello and Young Garvan.
0437 282 467 or 02 9295 8126